Strand Arcade partners with Australian artists for shopable music video
Iconic Sydney retail destination, the Strand Arcade has teamed with rising star Sloan Peterson and a troupe of professional dancers to create an interactive music video.
The music video for Peterson’s first single ‘105′, doubles as a fashion lookbook and showcases the latest collections from the Strand retailers, including Dion Lee, Scanlan Theodore, Manning Cartell and Bassike.
The video features an interactive overlay which enables viewers to zoom in on the clothing for more details about the items, collections and stores.
The heritage listed building, which was established in 1891, features heavily in the video Read full story ›
Source: The Drum
