By Staff Writer

“Our origin is probably quite different from other agencies,” says Andy Hinder, chief executive of Steel London. Hinder and his fellow directors, Les Hughes and Rob Dinsdale, all joined Steel in the mid-to-late 80s as junior graphic designers, just as the Apple Mac revolution was transforming the industry.

“The Steel we joined back then was a wellreputed below-the-line ad agency,” says Hinder. “So we honed our skills in the principle area of direct response campaigns.

“Even then, digital was starting to accelerate the production of creativity and we were enjoying that. The industry was becoming less aligned with print and edging more Read full story ›

Source: The Drum