By Arif Durrani Outdoor reported its strongest-ever performance in the final three months of 2014, helping the sector achieve a record 1 billion in revenue for the full year.
Figures from the Outdoor Media Centre show outdoor adspend rose 6.1 per cent to 300 million in the quarter. Among the biggest spenders were Asda, Sky, Sony Mobile, TSB and Warner Bros.
Google was another brand to invest heavily in outdoor during the period, using the medium to amplify campaigns for search, YouTube and Android.
The performance contributed to the sector growing 3 per cent year on year in 2014 to reach 1 billion for the first Read full story ›

Source: Campaign