By John McCarthy

Strongbow cider has launched a ‘Cider at its Bestest’ campaign, marking the brand’s first ever US television spot.

With the ad, ‘Slow Motion Horse’, the campaign will showcase Strongbow’s 125 years of cider-brewing experience, showing viewers there is no bad time to enjoy cider – even on the back on a slow-motion horse riding along a sandy beach.

The campaign, created by Droga5, launched 1 October with a one-minute slot, and will be supported by social media activity.

Meanwhile a 15-second spot called ‘Three Sunsets’ will debut in the autumn.

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Source: The Drum