By Minda Smiley

More than half (68 per cent) of US smartphone users are 68 per cent of US smartphone users are worried about having their activity tracked in order for advertisers to serve them targeted ads, according to an online study

The report, which was conducted by Ipsos and commissioned by TRUSTe, revealed that one in three people said that information available on AdChoices, a program designed to give users more control over online ads and personal targeting, along with the option to opt out of online behavioural advertising would make them feel better about the idea of targeted ads

Awareness of the AdChoices Read full story ›

Source: The Drum