By Tony Connelly

The most revered brands in the US have been ranked by Boston Consulting Group (BCG) in a new survey which has provided an insight into why brands such as Apple continue to lead the way in the western world’s biggest market.

Unsurprisingly Apple tops the favourite brands poll created by a survey in which consumers were asked to respond to queries about how various brands made them feel, and how they felt having purchased products from those brands.

Respondents gave the Silicon Valley giant high marks for the reliability of its products as well as the quality, number of new offerings and Read full story ›

Source: The Drum