Study: Teens, college students favor Snapchat while Gen Z spends up to 11 hours per day on social
It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more.
An online study of college and high school students found that 88% use Instagram and Snapchat compared to 81% for Facebook. Twitter appears to trail on all fronts, with only 66% reporting use and fewer than 50% using it often. Read full story ›
Source: The Drum
