By Adam Flomenbaum

Nielsen Social today released a study showing that tweets sent during live airings of TV shows also impact viewers watching in a time shifted setting.

Nielsen looked at TV-related tweets and impressions for 96 weekly TV series during this fall season and found that 57 per cent of weekly impressions come from users seeing Tweets related to live airings. For dramas (58 per cent) and reality shows (67 per cent), there are more live impressions than average. Comedies, on the other hand, see just 49 per cent of weekly impressions from live.

Comedy networks may want to pay more attention to off Read full story ›

Source: The Drum