By Gillian West

Subaru UK is appealing to the public’s sense of adventure and exploration in the new Subaru XV interactive campaign created by BJL.

Focusing on a younger audience, ‘Let the adventure begin’ has a higher female bias than Subaru’s traditional market and has been devised and optimised to specifically target potential Subaru drivers who are heavy users of tablet and social media that possess an interest in outdoor pursuits.

A Subaru inspired ‘outdoors’ dashboard has been created to help frame the benefits and appeal of the XV online with video content from bloggers featuring the car being pulled in.

Haydn Davies, marketing director for Read full story ›

Source: The Drum