By Ronan Shields

Google’s parent company Alphabet has called its first quarterly earnings call since it shocked the world with a complete overhaul of its operations with total revenues of $17.7bn for the quarter ending 30 September, and reported “substantial growth” in its mobile search advertising business.

The disclosures were made in its latest investor relations release, although also contains news of it registering yet another decline its average CPC, which slipped 11 per cent year on year, and 1 per cent sequentially.

This indicates that advertisers are still unwilling to pay as much for mobile ads, compared to desktop. However, this was Read full story ›

Source: The Drum