By Minda Smiley

Subway has updated its logo for the first time in 15 years, marking the sixth time the brand has changed its logo in its 50-year history.

According to Subway, the “fresh, contemporary” logo was created by the brand’s creative team in partnership with a variety of design partners. The sandwich chain has also introduced a symbol to go along with the updated logo, and both will begin to appear in Subway restaurants, communications and digital experiences worldwide early next year.

The refreshed logo is being featured in a new campaign that Subway has launched to shine a spotlight on its fresh, locally-sourced Read full story ›

Source: The Drum