Subway makes major investment in growing its digital group, an interview with the brand's chief digital officer
Subway recently announced a major expansion of its digital group. ‘Subway Digital’, the new division, will “build a comprehensive omni-channel strategy and implementation support team to enhance engagement and build loyalty.”
The sandwich shop chain has gone through some major public relations challenges over the past year after having to end the relationship with its long-time pitchman. The launch of this digital group is a clear message to consumers that regardless of the past they are still innovating, still changing things up internally and have big things to come.
Found Remote interviewed Carman Wenkoff, Subway’s chief information Read full story ›
Source: The Drum
