By Minda Smiley

Atlanta-based SunTrust Banks is slated to make its Super Bowl debut this year with a spot that aims to encourage viewers to talk more openly and honestly about financial stressors.

Created by StrawberryFrog’s New York shop and directed by Danta Ariola, the ad will air during the two-minute warning break in the game’s fourth quarter.

The brand hopes its first national Super Bowl spot, which was shot in several locations across the US, will motivate Americans to have more conversations about their finances and seek the help they need to work towards financial wellness.

Susan Somersille Johnson, chief marketing officer at SunTrust, said Read full story ›

Source: The Drum