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Super Bowl reactions: Creatives dish on which ads worked and which ones fell flat

on Feb 7, 2017 | 0 comments

By Minda Smiley

Lara Wyckoff

Super Bowl LI is officially behind us. After weeks of pre-teasers, teasers, gimmicks and even a few scandals, Super Bowl advertisers finally got their moment in the spotlight while the New England Patriots worked to overcome a point deficit and defeat the Atlanta Falcons.

This year’s crop of Super Bowl ads were largely defined by their political and social messages. Airbnb pushed a message of inclusion while both 84 Lumber and Budweiser referenced immigration in their ads. Audi was both praised and criticized for its spot advocating for gender pay equality – supporters commended the automaker Read full story ›

Source: The Drum