Super Bowl reactions: Creatives dish on which ads worked and which ones fell flat
By Minda Smiley
Super Bowl LI is officially behind us. After weeks of pre-teasers, teasers, gimmicks and even a few scandals, Super Bowl advertisers finally got their moment in the spotlight while the New England Patriots worked to overcome a point deficit and defeat the Atlanta Falcons.
This year’s crop of Super Bowl ads were largely defined by their political and social messages. Airbnb pushed a message of inclusion while both 84 Lumber and Budweiser referenced immigration in their ads. Audi was both praised and criticized for its spot advocating for gender pay equality – supporters commended the automaker Read full story ›
Source: The Drum





