Super Ma-Rio: Japan's PM kicks off Nintendo-branded Olympics closing ceremony
Japan looks intent on plumping the popularity of Nintendo with the company taking a vital role in delivering the nation’s Rio 2016 handover during the closing ceremony.
A themed handover to Japan on Sunday night (21 August) saw Nintendo’s iconic Super Mario travel to Rio to raise the profile of the 2020 Olympic Games in Tokyo.
While London 2012 aped the UK’s cultural heritage with references to James Bond, Harry Potter, Mr Bean and more, Japan looks to have heavily included Nintendo, with the success of its characters and the global resurgence of Pokemon likely to provide a lift to its games Read full story ›
Source: The Drum
