By Staff Writer

Readers have been invited to play The Drum Top Trumps in a bid to find the industry’s greatest Super Marketer through an online game developed in partnership with IBM Watson.

The Drum Top Trumps game will allow players the opportunity to compare their scores, analysed by IBM’s artificial intelligence technology Watson, which was given access to the Twitter accounts of 1,000 marketing professionals who have each received their own personalised Top Trump card on the special cover the latest issue of The Drum.

Each of those cards can be viewed on The Drum Top Trumps online platform, Read full story ›

Source: The Drum