By Jennifer Faull

Supermarkets were warned today that a degree of action will be taken on price tactics described by the consumer watchdog Which? as “dodgy” and “misleading”, and they should take heed, according to former Asda marketer Phil Dorrell, or face losing yet more market share to discounters like Aldi and Lidl.

The Competition and Markets Authority (CMA) ruled after a three-month investigation that there is evidence of supermarkets – including Tesco, Waitrose and Ocado – misleading customers with confusing pricing promotions.

The main issues arose with supermarkets running ‘was/now’ pricing promotions, where the discount price is advertised for longer than the Read full story ›

Source: The Drum