By Gillian West

The Competition and Markets Authority has ruled that supermarket pricing and promotions can “confuse or mislead consumers”.

Responding to a ‘super-complaint’ from consumer group Which?, which claimed supermarkets were creating the illusion of savings through multi-buys and other offers, the CMA will now work with retailers to crack down on promotions that could mislead customers.

“We have found that, whilst supermarkets want to comply with the law and shoppers enjoy a wide range of choices, there are still areas of poor practice that could confuse or mislead shoppers,” commented Nisha Arora, consumer director and the CMA.

Richard Lloyd, Which? executive director, said supermarkets Read full story ›

Source: The Drum