Supermodel Gisele Bündchen is spurred on by criticism in kick-ass Under Armour ad
Supermodel Gisele Bündchen has starred in an advert for clothing group Under Armour where she battered a punch bag while real online criticism of her appeared on the wall.
Bündchen, the firm’s first non-sports brand ambassador, violently sparred while text such as “She’s nothing special at all” appeared. Things took a turn for the better however, as the content became more positive during the model’s workout.
The one minute long ad, developed by creative agency Droga5, which was appointed last year to advertise the womens brand, as part of the ‘I Will What I Want’ campaign. The series of ads were Read full story ›
Source: The Drum
