By Natalie Mortimer

Swatch UK and Lacoste have appointed Shine Communications to promote their range of products ahead of London Fashion Week (LFW), which kicks off today (14 February).

French brand Lacoste has tasked Shine with promoting its range of footwear in the UK, in addition to developing and co-ordinating its global strategy.

The account has already begun with the creation of ‘toolkits’ which feature ‘fashion influencers’ wearing Lacoste footwear at both New York and London Fashion Weeks.

Meanwhile, Swatch UK has recruited Shine to push its partnership with the British Fashion Council, the team behind LFW. Plans include an experiential project at London Fashion Read full story ›

Source: The Drum