Swinton returns to screens with £7.5m campaign featuring Britain’s Got Talent winners Attraction
Swinton, the insurance broker, has unveiled its first TV ad in seven years, featuring Attraction, the 2013 winner of Britain’s Got Talent.
Created by BJL, the £7.5m campaign is set to be unveiled tonight during Coronation Street on ITV.
Marketing director Gerald McLarnon said: “We have chosen to return to commercial television to promote Swinton’s people-centred approach – highlighting that the Swinton personal touch differentiates us in the UK.”
The insurance company, which admitted mis-selling last year, has also unveiled a new logo and website.
Source: The Drum
