By Sarah Vizard

Argos’ app, developed by digital agency Convert, for its Christmas Gift Finder service shows users a series of products that they can swipe right to say they like and left to dislike. Each like and dislike improves the app’s filtering system, meaning that the app gets smarter and hopefully picks out more things customers might like as more people use it.

Argos is the first retailer to bring the swipe-to-like experience to retail but it has already proved popular in other areas. Dating app Tinder has found infamy by offering a service that lets users swipe right or left to like Read full story ›

Source: Marketing Week