Swrve and Plot Projects partner to offer advanced location-based targeting service
Mobile marketing automation specialist Swrve is to partner Plot Projects, a leader in location-based marketing technology for mobile apps, to provide geofencing and beacon technologies to mobile marketers.
Together, Swrve and Plot Projects will offer an advanced solution for mobile engagement, allowing marketers to access rich, real-time location data to design in-app experiences and push notification campaigns based on precise arrival and departure times, proximity, and the amount of time a user spends in one location.
Christopher S. Dean, chief executive officer of Swrve, said: ““There are endless possibilities for engaging with users based on their location. Delivering a highly personalized app Read full story ›
Source: The Drum
