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SXSW interactive festival day 1: Staying Weird, Robots and Google's Eric Schmidt

on Mar 8, 2014 | 0 comments

By Malcolm Poynton

Friday saw Day 1 of SXSW Interactive kick off for 2014 in Austin with a whole load going on. Chief Creative Officer Europe for SapientNitro, Malcolm Poynton, was in attendance and summarises some of what he saw and heard on the day.

Austin residents say they want Austin to stay weird. With streets numbered in halves and taxis that apparently drop you at the door, ‘literally’ (see pics attached) I’m not sure they need any help. But just in case, SXSW brings topics that everyday folk would definitely find weird on many levels:

The “embrace robots” theme keeps popping up. We hear Read full story ›

Source: The Drum