By Gillian West

Sylvanian Families is to work with Noah on a £1m ad campaign aimed at raising awareness of the toy brand in the UK and Ireland.

Of the appointment, Sylvanian Families marketing manager for the UK and Ireland, Sally Carnall said: “Our primary objective is to recruit at least 20 per cent new consumers year on year to the brand. The campaign will highlight our core brand values of: Love, Friendship and Nature.”

Ellen Kent, Noah founding partner, added: “We are thrilled to be working with the team at Sylvanian Families. This is an iconic brand loved by millions of children and Read full story ›

Source: The Drum