By Natan Edelsburg

Found Remote is continuing our partnership with 4C to look at brands’ Social Lift after their commercials air. T-Mobile and Subway were in the lead as the year began.

• T-Mobile drove social lift and claimed the #1 spot on the broadcast rankings as consumers responded to its ads highlighting pesky fees.
• Subway’s $6 footlong ads helped drive a 145.7% increase in social engagement from cable and a 94.3% increase from broadcast for the sandwich maker on cable.
• Consumers were enamored with the iPhone’s portrait mode Read full story ›

  Source: The Drum