Tag Heuer appoints Pitch Partnerships to maximise its Premier League sponsorship
Tag Heuer has appointed Pitch Partnerships to help activate its new sponsorship with the Premier League by engaging with fans through experimental and social activity.
The luxury watch brand selected Pitch PR’s new sponsorship division, Pitch Partnerships, to devise the activation strategy that will use Tag Heuer’s assets to engage football fans across social, digital, PR and experiential activity and promote its “Don’t Crack Under Pressure” marketing motto.
Emelie De Vitis, marketing and retail director at Tag Heuer, said: “Pitch showed us they have the right insight and expertise to activate our partnership with the Premier League. We Read full story ›
Source: The Drum
