Tag Heuer steps up its football sponsorship with Claudio Ranieri signing
Tag Heuer is continuing to invest its sports marketing efforts in football after unveiling the world’s most talked-about manager, Leicester City’s Claudio Ranieri, as its new brand ambassador.
The luxury watchmaker’s deal with Ranieri will see him feature in the promotional campaigns for its watches and continues Tag Heuer’s on football.
The decision to sign the 62 year-old Leicester City coach comes just days after Tag Heuer agreed a sponsorship deal with the Premier League ahead of its clean rebrand next season.
The Swiss brand will benefit from the huge surge in Ranieri’s popularity after he led Leicester City Read full story ›
Source: The Drum
