Taking the goggles off: Joakim Borgström's plans to make BBH Singapore the best agency in the world
A little under six months into his role as Asia Pacific executive creative director of BBH, Joakim (Jab) Borgström already has a high profile account win and a number of hires at the agency under his belt, so it’s no wonder he’s feeling confident.
It’s a confidence that he hopes the agency absorbs because Borgström has ambitions to take the the creative agency’s Singapore-based Asia Pacific hub to the global stage. And he plans to do this with a reputation for real work, not for awards.
Speaking to The Drum, Borgström said the vision for the agency can be best described with Read full story ›
Source: The Drum
