By Seb Joseph

The cyber attack on TalkTalk will cost up to £35m but it’s too early to tell what the long-term impact on the business and brand is, according to chief executive Dido Harding.

The one-off costs will go some way to resolving the immediate damage caused by last month’s hack, which saw more than 15,600 bank account numbers and sort codes stolen. The costs are part of TalkTalk’s bid to instil confidence in the business, which has been hacked three times in the last 12 months.

It’s already tempered some aspects of its advertising to try and move the brand out of the Read full story ›

Source: The Drum