By Jennifer Faull

As a result of the recent cyber attack, TalkTalk has pressed pause on marketing plans including its X-Factor sponsorship in a bid to reassure customers that their banking information and other details have not been leaked.

“Following the recent criminal Cyber Attack on the TalkTalk website, where possible we have paused brand marketing for the time being to focus on supporting and reassuring our customers,” a spokesperson said. “That includes our X Factor idents and TV advertising.”

TalkTalk renewed its sponsorship of The X Factor in what was believed to be a record £30m three-year deal last year. It has seen promotional Read full story ›

Source: The Drum