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TalkTalk shifts marketing spend to customer comms as it looks to reassure following hack

on Oct 26, 2015 | 0 comments

By Leonie Roderick

The brand was attacked last week by hackers who claimed to have stolen private customer data, including bank details.

However, TalkTalk said today (26 October) that the amount of financial data stolen from its systems was “materially lower” than expected, and that the attack was on its public-facing website and not its core systems.

A spokesperson for the brand told Marketing Week that it is currently putting as much focus as possible on reassuring and informing its customers.

“We want to make sure that people are as informed as possible, which is why we paused our activity around The X Factor and any Read full story ›

Source: Marketing Week