By Jennifer Faull

One year on from the catastrophic cyber-attack which cost thousands of customers and some £60m, TalkTalk has claimed that trust in the brand is higher than ever.

Its ability to come out of the other side was in part due to the way the community team handled the crisis, something which has given rise to greater budgets heading to the department in an effort to transform what it does from complaints management into more robust consumer engagement.

Last October, hackers managed to infiltrate TalkTalk’s system and steal information – including banking details – on 150,000 customers. It was Read full story ›

Source: The Drum