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TalkTalk's crisis PR: Its hack response is 'mirroring the incredulity and panic of the public'

on Oct 23, 2015 | 0 comments

By Jacques De Cock

The TalkTalk hack is the third cyber attack it has been subjected to. It looks like it was a combined Distributed Denial of Service Attack where the site is bombarded with traffic in an attempt to overload it and a specific breach of its firewalls to access company specific information with potentially four million customer accounts affected.

These attacks are frequent and now a key operational risk for all large companies. You would therefore expect TalkTalk to have clear and effective plans to deal with these events especially since its brand is still in intensive care due the poor initial Read full story ›

Source: The Drum