Target airs Imagine Dragons performance through social platforms rather than taking traditional ads during Grammy Awards
Target has used its sponsorship of the Grammy awards to bring its social media followers a surprise concert during the music awards.
Through #moremusic, the US retail chain began to tease out its plan on Friday on Snapchat and Twitter with the picture of a branded plectrum, with the name of Imagine Dragons on the other side.
T-minus a few hours until we’re flipping this pick and revealing what we’ve been up to! #MoreMusic pic.twitter.com/V4i76r5776
— Target (@Target) February 7, 2015
Secret’s out! We’re turning a #GRAMMYs commercial break into a LIVE Read full story ›
Source: The Drum
