By Minda Smiley

Retail giant Target has lowered its free shipping threshold for online orders to $25 from $50, which the company says is “among the most compelling offers in online retailing.”

The announcement rivals Amazon’s threshold, which currently requires online orders of $35 or more to qualify for free shipping.

Jason Goldberger, president of Target.com and mobile, said in a statement that the move was one way the company was putting guests first and making it easier for them to shop at Target when and where they want.

“We saw an enthusiastic response to our free shipping offer over the holidays. Now, whether guests are Read full story ›

Source: The Drum