Target launches Halloween site designed to highlight the best trick-or-treat spots
Target has added to its Halloween advertising with a new website designed to point trick-or-treaters to the best locations for candy.
The Minneapolis-based retailer launched a mobile and desktop website called Treatster which allows users to search for the best trick-or-treating locations in their neighbourhoods.
Using location services data, the Treatster site marks on a map the best houses to stop by for candy. The website allows people to add their homes which are shown on the map with a pumpkin icon. A voting system allows users to vote for a house once and the pumpkin icon representing that location will Read full story ›
Source: The Drum




