Tassimo heats up advertising with biggest pan-European campaign to date
Tassimo is releasing its biggest pan-European campaign since launching 10 years ago, created by mcgarrybowen.
The campaign, which encourages the public to ‘be indecisive’ will be live in 17 European markets, with media planning and buying handled by Dentsu Aegis Network sister agency Carat.
Artur Kuczera, global platform director, Tassimo and Capsules, Mondelēz International, said: “We’re really excited about the new campaign. Tassimo is a liberating choice, which gives access to huge variety of delicious drinks from all your favourite brands. It allows our consumers to choose… not to choose.”
As well as a TV ad, the campaign is set to include print, Read full story ›
Source: The Drum
