By Sarah Vizard

The deal, which goes live today (24 June) will see all the Heathrow Express trains wrapped in Tata Communications branding. Outdoor panels in walkways at the train stations and digital screens inside the trains will also show Tata messages, looking to tell stories about the brand and how it works with businesses as well as its sponsorship of Formula 1.

The partnership also introduces the brand campaign ‘We’re the connection” which will tell people facts about Tata’s role in mobile and cloud computing that it hopes will trigger interest.

The tie-up initially lasts for a year although CMO Julie Woods-Moss said if Read full story ›

Source: Marketing Week