By Rebecca Stewart

Uber rival Karhoo has launched in London, pushing out an integrated marketing push in the capital to set itself apart in the crowded taxi market.

The campaign is centered around the strapline ‘Here comes choice’, with the company hoping that the playful creative will support the brand in it’s mission to “positively disrupt” the space.

Unlike other apps, the startup will work with both licensed cabs and private hire taxis, and has already signed up some well known London names such as Addison Lee and ComCab.

The platform directly connects customers to a fleet dispatch system of established operators, allowing Read full story ›

Source: The Drum