Teads starts its adtech buying spree with acquisition of Brainient
Video ad company Teads has kicked-off a so-called buying spree of adtech startups with the acquisition of UK and Romania-based Brainient.
The purchase of the interactive video ad startup comes just one month after Teads raised $47m in debt finance which it said was to help fund its shopping spree of adtech startups.
Brainient proved to be an appealing acquisition for its ability to increase engagement and performance of online video adverts by making them more personalised and interactive.
Its technology has the ability to tap into any data source to allow the ads served to match a user’s profile and preferences — Read full story ›
Source: The Drum
