By Nesh Pillay

Technology is about to get intimate, according to a research report titled “Intimate Outlook,” released by InterPublic Group’s (IPG) media lab earlier today.

In a conversation with the Drum, one of the report’s authors, Josh Shabtai, said that the lab’s aim was to use its “sophisticated research team” to create the document which explores the changes facing today’s industry.

“What we do is we basically explore the world of evolving media technologies – how audiences are changing,” he said.

Shabtai explained that, “if you go back in time every computing revolution or era lasts about 14 years.”

It has been about eight Read full story ›

Source: The Drum