Ted Baker mobile investment pays off as ecommerce sales surge 64%
Ted Baker has reaped the rewards of an investment in mobile after seeing a 63.6 per cent surge in ecommerce sales to £22.9m year-on-year.
The fashion brand revamped its web offering to offer easier navigation and mobile optimisation, a move it credited for the sales hike in the 28 weeks ended 15 August. Overall, Ted Baker reported a 24.5 per cent uplift in sales to £226.8m compared to the same period last year while retail sales (including ecommerce) were up 20.1 per cent to £168.2m.
The British brand added that an extra focus on “rich and compelling brand and product Read full story ›
Source: The Drum
