Ted Baker takes ‘massive step up’ in content ambition as it adopts cinematic approach for shoppable film campaign
Ted Baker is embarking on its largest marketing campaign to date as it rolls out an intricate, espionage-themed campaign that utilises shoppable film technology and Google’s voice search functionality to realise its content ambitions.
The global ‘Mission Impeccable’ campaign is underpinned by a cinematic short film that is entirely shoppable, and is based on a fake villain, named The Needle, who has stolen classified fashion information from espionage body ‘T.E.D’.
The campaign, which is running in 50 countries, kicked off in July with a tongue-in-cheek ‘take over’ by ‘The Needle’ on Ted Baker’s social media channels, that encouraged consumers to take part Read full story ›
Source: The Drum
