By Thomas Hobbs

The virtual store, which was designed by virtual reality pioneers Avenue Imperial using high resolution 360-degree panoramic photography, digitises the new Shoreditch, Commercial Street-based Ted Baker & Moore store.

The store already hosts shop window LCD screens, which use motion sensors to simultaneously interact with passers-by through interactive games while promoting products.

Online shoppers can walk through the online version of the store using their web browser with each item clickable and purchasable. The items will update regularly based on new stock and seasonal clothing.

Smith told Marketing Week: “This is just about adding another layer to our omni-channel experience but Read full story ›

Source: Marketing Week