Ted Baker's non traditional marketing strategy helps secure 75% up tick in ecommerce sales
Fashion retailer Ted Baker is well-known for shunning traditional marketing and advertising – favouring instead an undercurrent approach via social media- and it seems that strategy is proving more than successful after the company reported a 74.3 per cent up tick in eccomerce sales in the 13 weeks to 14 November.
Ted Baker founder Ray Kelvin told The Drum earlier this year that when it comes to promoting the brand to customers he likes them to organically discover Ted Baker, because it is “sexier to conceal than reveal”.
Recent campaigns include a two-week Instagram push which used the social Read full story ›
Source: The Drum
