By Angela Haggerty

The idea of automated programmatic advertising sends ‘alarm bells’ ringing for some brands, according to Telefonica senior digital communications executive Andy Donaldson.

Speaking at the Association of Online Publishers’ (AOP) autumn conference on a brand and retailer discussion panel, Donaldson expressed concern alongside Visa Europe’s head of social media, Paul Fabretti, about the risks associated with programmatic.

Fabretti said he felt the brand was in safer hands under content partnerships in which media owners understood the importance of protecting brands.

“With programmatic the risk is that it goes somewhere we don’t want it to. Content creators get the risk. In our relationship with Read full story ›

Source: The Drum