By Jessica Goodfellow

The Telegraph has become the first media owner to offer advertisers 100 per cent logo viewability on its site, which sees only a single advert appear on the right hand side of pages – a prime piece of real estate for advertisers.

The new format replaces all commercial placements on the right hand rail, with the exception of a single rotating sticky advert. As users scroll down a page, the campaign logo will remain visible as the content beneath changes.

The format has launched with a campaign for Tropicana.

The new formats are part of <a target=_blank Read full story ›

Source: The Drum