Telegraph moves to quell advertiser fears regarding lack of transparency in programmatic trading
The Telegraph’s commercial team has pledged its commitment to transparency in programmatic ad trading in a letter sent to all its advertisers.
The publisher’s sales and trading director Jim Freeman and client director Melanie Danks penned a letter entitled ‘Programmatic does not need to be problematic’, in which they moved to quell any rising fears or uncertainty brewing in the advertising community regarding programmatic ad trading and the transparency of digital ad trading in general.
The letter read: “As programmatic media buying grows towards £1bn, we are increasingly hearing stories of clients’ money being compromised by unsuitable brand placements, click fraud and Read full story ›
Source: The Drum
