Ten reasons why brands should be investing more in content marketing this year
Three in every four British brands are planning on investing more of their marketing budget in content marketing in 2014. But why is this, and what can they see that others can’t? Michael Hewitt, content marketing manager at Stickyeyes, gives 10 reasons why they’ve have got it right.
The Econsultancy Marketing Budgets Report for 2014 revealed some interesting data. Amongst which was the revelation that 74 per cent of brands surveyed would be increasing spend in content marketing activity in 2014 – the single biggest area of increased spend.
This compares to the 70 per cent that answered positively to Read full story ›
Source: The Drum
